Brand Value Theme
Windmill Capital
Companies that own India's everyday brands. Top consumer favorites
3Y CAGR
16.09%
Help
Daily Change
Today's change in this smallcase is
7Y CAGR
CAGR (Compounded Annual Growth Rate) indicates the average yearly return generated by a smallcase from the date of launch. Only live data is considered to calculate the CAGR. Thus, this smallcase has given returns on an average every year since Apr 4, 2016
High Volatility
Stock prices move up and down on a daily basis, resulting in fluctuating investment value. High volatility indicates high fluctuation is expected in the investment made in this smallcase
About the smallcase
India is likely to be the third-largest consumer market in the world by 2030.
- Spending habits and consumption patterns have changed with the increased disposable income in the hands of millennials
- India’s aspirational class is huge and its total consumption is also very high
- This change in consumption patterns will increase demand across sectors like food & beverages, clothing & footwear, household goods, healthcare and leisure facilities
- Companies with strong brands will benefit from such consumption
- A brand is usually a name that consumers emotionally associated to, which creates a moat for the company
This smallcase consists of companies that have been able to leverage their brand power into an outstanding financial track record over the years.
Methodology
Know how this smallcase was created
Methodology
universe
All publicly traded companies on the National Stock Exchange of India, covering 90% market capitalization, are included in the universe
research
- At Windmill Capital, our team crafts thematic portfolios inspired by long-term macro trends. We pinpoint key sectors, industries, and stocks poised to thrive amidst these emerging trends. Each selected stock undergoes a thorough evaluation process, which includes reviewing company’s investor presentations, conference calls, and sector reports to ensure a perfect thematic alignment.
- After shortlisting, these stocks are meticulously analyzed based on fundamental factors and their recent financial performance. This structured approach enables us to build high-conviction portfolios that resonate with sustainable market trends.
- The Brand Value Thematic smallcase features companies that have successfully leveraged their brand strength to build an exceptional financial track record. This smallcase includes businesses from diverse sectors such as automobiles, hospitality, airlines etc.
stockScreening
- Stocks qualifying the above-mentioned research criteria are selected for further analysis
- Proprietary liquidity filters are applied to remove ill-liquid stocks from this list
- A special check is further applied to remove stocks, where a significant part of the promoter holdings are pledged
- Stocks are further removed based on red flags such as stock’s presence in the ASM/GSM list of the exchanges, deep negative news or sentiment, etc.
weighting
The list of selected stocks is weighted such that the risk contribution of each stock in the smallcase is equal. By focusing on risk instead of market cap or value, this weighting scheme provides better diversification and protection against market volatility.
rebalance
This smallcase has a quarterly rebalance schedule. Once every quarter, the research team reviews this smallcase and realign the weights with the selected asset allocation strategy for the next quarter
About the Manager
At the glance
Plans & benefits
Get access to constituents & rebalance updates for Brand Value Theme
Benefits of subscribing to this smallcase
Pick a plan to continue